BAMO Experience creates a bespoke lunch in the heart of the Tour de France

For the first time, BAMO Experience has been invited to showcase its expertise at the Tour de France, not on two wheels, but through a fully customized culinary offering.

A new format for the agency, still guided by the same commitment to detail, hospitality, and experience.

At the request ofA.S.O. – Amaury Sport Organisation, BAMO Experience designed a lunch for partners of the Tour de France, right in the heart of the world's greatest cycling race.

A lunch inspired by Breton terroir

The goal was to offer guests a true moment of respite amidst the excitement of the Tour de France, centered around a lunch inspired by the flavors of Brittany.

Fresh produce, regional recipes, and a carefully curated selection highlighted the flavors of Brittany in an elegant, warm, and authentic atmosphere.

More than just a meal, this lunch was designed as a complete experience, fostering conversation and connection before the peloton passed by.

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A retro design inspired by the Tour de France

To complement this culinary offering, BAMO Experience created a retro design inspired by the aesthetic of the historic Tour de France.

Furniture, objects, graphic elements, and decorative details evoked the heritage of the Grande Boucle and the world of vintage cycling.

This staging helped create a welcoming and unique atmosphere, at the crossroads of gastronomy, cycling heritage, and bespoke event planning.

Every element was carefully selected to offer a cohesive experience, true to the BAMO Experience identity.

An exceptional setting on the Ille-et-Rance canal

The lunch took place in a privileged environment, by a lock located on the Ille-et-Rance canal.

Kindly provided by the Brittany Region, this natural setting offered an ideal backdrop for hosting Tour de France partners.

Between the water, greenery, and local heritage, the location fully contributed to the atmosphere of this timeless interlude, just moments before the race passed by.

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A culinary experience beyond bike rides

This event is a continuation of the culinary and event experiences already imagined by BAMO Experience.

It also opens a new chapter for the agency, on terrain as iconic as the Tour de France.

While cycling remains at the heart of the BAMO Experience identity, its expertise is also expressed through the creation of bespoke receptions, lunches, and events.

From design and scenography to catering, logistics, and guest hosting, every service is crafted with the same attention to quality, hospitality, and precision.

Vintage jerseys in tribute to the Grande Boucle

Because the experience didn't stop at the table, BAMO Experience also brought back several vintage jerseys from the world of cycling.

An elegant nod to the history of the Tour de France and the retro aesthetic that inspired the entire event.

Through this lunch, BAMO Experience offered a new way to experience the Tour de France, combining Breton gastronomy, cycling heritage, and event hospitality in a carefully chosen setting.

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